Today, PlanetOut Inc. named the winners of their gay media advertising award. PlanetOut Inc. is a global online media company serving the gay and lesbian market. Their awards, in conjunction with Gay.com, go to companies showing innovation and excellence in advertising within the gay and lesbian community. And the winners are:
* Best Gay and Lesbian Interactive Campaign: General Motors, Saturn by GM Planworks
* Best Branding Campaign: NIVEA FOR MEN by RDA International
* Best Rich Media Campaign: Wrigley, Eclipse by OMD Chicago and San Francisco-based EVB
* Automotive Industry Category Leadership Award: Scion by ATTIK San Francisco
* Best DTC Creative Execution: Glaxo Smith Kline, Paxil by Beyond Interactive
* Best Overall DTC Campaign: Bristol-Myers Squibb, Sustiva and Reyataz by mOne Worldwide
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