To celebrate Pinterest's new messaging format, this anthemic round-the-world spot shows off the benefits of sharing ideas as opposed to just pinning stuff. The spot was created by Strike Anywhere, and Pinterest's in-house team. We see three different stories taking place. A couple makes dinner, some adventure types try out a hand-built canoe, and some movie makers search for inspiration to make a spaceship for their sci-fi movie. At least i think that's what the last story is about. Oh, did I mention the incredibly twee anthemic music by Kishi Bashi? Listener beware--it has potential earworm capabilities.
It really is a nice piece of film, and greater than the selling point of the spot, which is Pinterest now has messages.
Client: Pinterest
Production Company: Strike Anywhere
Director: Strike Anywhere
Line Producer: Laura Smith
Director of Photography: Michael Gioulakis
Director of Photography Japan: Jay Keitel
Editor: Josh Rosenfield
Editor: Matt Sklar
Colorist: Ayumi Ashley
Sound Design & Mix: Snap Sound
Track: Kishi Bashi “Philosophize In It! Chemicalize With It!”
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