Screen time is overtaking play time. I'm not sure what ParticipACTION is, since the ad doesn't tell me, and on top of that, it also tells me not to visit the website to find out. So I guess we can stop here.
Client: Participation
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Grant Cleland
Writer: George Ault
Broadcast Producer: Bette Love Minott
Group Account Director: Kristina Hayes
Account Director: Jessica DeSantis
Strategic Planning Team: Shari Walczak, Emma Brooks
Client (Company): ParticipACTION
Clients: Rachel Shantz, Rebecca Jones, Katherine Janson
Production Company: Circle Productions
Director: Tom Feiler
Sound Production House: Pirate Toronto
Editor: Paul Skinner
Compositor / Online: Andres Kirejew / Steve McGregor
Special Effects: Andrew Kirejew, Steve McGregor
Media Agency: Cosette Media
Media Team: Jenny Martin
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BEST ad on TV - exactly the wake-up call caregivers need to produce healthier children. Smart, innovative and real. Participation has been on the Canadian scene forever but never as hard hitting as now. Keep it up. If they don't know who you are that is pretty sad!
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