Because there is a lack of award shows, or some reasoning that still isn't quite clear, Mike Weber has decided to create the American Advertising Festival, which he hopes will become the next Cannes. Instead of a Lion the award is an Eagle. From the press release:
"I saw a void in the national award landscape" Weber says. "We're going to focus a lot of attention on the creative talent." In fact the tag line for the show is "Honoring the best advertising in America, and those who create it." Planned is a television show about select winning creative teams, a DVD compilation, as well as hosting mini sites for winning creative teams. Smaller details include even notifying the winner's local press. "An award is worth more to you if more people know you won it."
One unique twist to the competition is that it's online and all entrants participate in judging during the inital phase.
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1) Total cheesey eagle logo.
2) "The festival is the brainchild of longtime ADDY awards facilitator Mike Weber who served on the national ADDY committee for 17 years and was the chairman in 2004"
Hmm. Smells like a cash grab to me.
3) America only? Then it can hardly become America's Cannes. I would think that title belongs to the One Show.
4) The only remotely interesting thing is the online voting component open to all entrants.
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