A couple weeks ago this ad for Virgin Atlantic ran in UK newspapers. The word in the center of the ad is Arabic for "Soon". But it's also pretty neat that it also looks like an airplane.
Apparently that is what inspired the creatives behind this ad for new flights to Dubai, as they looked through an Arabic dictionary, hoping for some inspiration.
Virgin
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That's pretty brilliant. I'm glad the program start date was 3/27 and not some other day.
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PermalinkOuch.
YEha awesomelooking. Wonder what font that is.
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PermalinkLove it. Sooo simple. Make room on the award shelves guys and gals.
Jesper
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PermalinkLet's just hope the awards juries speak Arabic!
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PermalinkYeah, it's pretty neat but th eonly problem is that they played around with the font a bit too much and the first letter doesn't really mean anything. There was an article in CAMPAIGN magazine here in Dubai about it how the word doesn't make sense. Still quite a nice thought though.
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