It's a frickin' conspiracy. I was smoking when I opened the email with this one, wondering if I needed to buy eggs for my cake. Thanks a lot World No Tobacco Day and EURO RSCG Sydney. You got me. Now get me a beer.
Agency: EURO RSCG Sydney
Photographer: Chris Cordeiro
Executive Creative Director: Rowan Dean
Art Director: Patrycja Lukjanow
Copywriter: Ben Clare
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If they really wanted to make an anti-smoking ad they should have said "this used to be a man" instead of "smoking causes premature ageing." That would be funnier and a lot more effective too.
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PermalinkI laughed at first. I thought it was her daughter's cake. Then I got it. Now, I think it's stupid.
A whole other topic, but why do anti-smoking and anti-drug ads always insist on insulting the intelligence of their target audience?
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