Badass rockers like Pat Benatar, Mick Jagger, and Pete Townshead state "I want my MTV" into the camera in an effort to get teenagers to call up cable companies and demand their MTV. This brilliant idea took the world by storm, cable companies were swamped with calls, and MTV was soon available in every state in America.
Creative: George Lois
Principal talent: Pat Benatar, Mick Jagger, and Pete Townshead
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