It seems as though Orbital BBDO has created this tongue-in-cheek campaign for MTV España.
The viral campaign includes videos and a websitenomiresmtv.com for the "Asociacion Nuevo Renacer", which includes tips on how to be a good father and keep your kids from watching MTV, especially after 9pm.
The text on the banner at the top of the page translates roughly to "Young people with principles, you are not alone". Read more to see other ads.