"Mike's double caffeinated soy Lemonade". Suuure!
Agency: Amalgamated
Agency: Amalgamated
Executive Creative Directors: Jason Gaboriau/Doug Cameron
Creative Director: Jim DiPiazza Senior
Copywriter: Tommy Noonan Executive
Producer: Claire Londa
Director: The Russo Brothers
Production Company: RSA Films, Inc.
Producer: James Kadonoff
Director of Photography: Michael Bonvillain
Production Supervisor: Russel Sher
Art Director: Tom Meyer
Editorial Company: Rock Paper Scissors
Editor: Chan Hatcher
Sound Engineer: Sam Casas, Loren Silber LIME
Color: Stefan Sonnenfeld Company 3
Finishing: Vendetta Post
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Was Mike's Hard Lemonade associated with machismo or authenticity at any point? Confusion.
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PermalinkNeither. It was just a silly commercial about a guy who had an idea he drew up for a new product. And he didnt tell anybody ahead of time.
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PermalinkNeither. It was just a silly commercial about a guy who had an idea he drew up for a new product. And he didnt tell anybody ahead of time.
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