Michelin EV - BETC and POP (Prose On Pixels) made this ad in Unreal engine.

Ready to see Unreal Engine flex its muscles outside the game? BETC and POP (Prose On Pixels) just dropped an ad that's more like a cinematic mission than your average commercial. They used Unreal Engine to create a slick 45-second ad for Michelin, where a car with gleaming white tires zips through a virtual cityscape, morphing into various rides like it's straight out of a car chase level.

This isn't just about showing off tech; it's Michelin saying, "Our tires? They're universal keys for any vehicle." Electric or not, Michelin's got you covered like a full health bar.

But how'd they pull this off? Picture this: you're building your dream game map, but it's for an ad. Unreal Engine lets you craft and tweak in real time. You're the director, placing vehicles like they're pieces on your chessboard, adjusting lights like it's time for a boss fight.

Sure, it sounds like an easy mode, but nah, it's intense. You need a crew of tech wizards, weeks of work, and precision like aiming for a headshot. It's like grinding for that legendary gear without the mobs.

The best part? This was a global team-up, no travel needed. It's like playing co-op where everyone's got the best gear, all without leaving their base. It's all about that creative teamwork and less about the carbon footprint.

Shoutout to Director Miles Cable and his crew – they're the game devs here, mastering Unreal Engine like they've got all the skill points. Without them, this ad would be as buggy as an indie game's first release.

BETC and POP aren't just making ads; they're setting new challenges in the advertising world. They're crafting experiences that could be the tutorial for your next gaming obsession. Remember, the next time you see an ad that looks too polished, it might just be fueled by the same tech that keeps you glued to your screen. Keep your tires Michelin and your game on point!

Brand: Michelin
Brand Managers: Thomas d'Aietti, Christelle Carrière
Ad Agency: BETC Paris
Chief Creative Officer: Remi Babinet
Executive Creative Director: Jerome Galinha
Creative Director: Julien Deschamps
Copywriter: Jean-Baptiste Soumier
Art Director: David Puiroux
Strategic Planner: Mattia Bellomo
Executive Creative Producer: Guillaume Denecker
Creative Resources Coordinator: Celine Laporte
Agency Managers: Bertille Toledano, Guillaume Espinet, Carole Penillard, Yael Blanque, Guewel Essioux
Production Company: POP
Producer: Jacques Etienne Stein
Creative Producer: Jeremy Marsy
Director: Miles Cable
3D Studio: Bodega Virtual
Post-Production Company: POP
Head of Post Production: Clement Massu
Music: The Chemical Brothers - Galvanize
Sound Company: GUM