Kwik Fit Rolls Out the Laughs with New "Drive Away Happy" Campaign

The way people roll into scene is quite hilarious.

Kwik Fit, your go-to for all things car maintenance, has just dropped a campaign that's as fun as a barrel of monkeys, courtesy of VCCP.

This campaign's all about showing off how Kwik Fit makes sure you're grinning from ear to ear when you drive off. They're shining the spotlight on their top-notch crew and stellar services.

At the heart of the campaign is the 60-second film helmed by the comedy wizard Harold Einstein of Outsider, fresh off directing the hit Twix 'Camping' ad. The film's got a quirky vibe, highlighting Kwik Fit's knack for quality service with a side of chuckles.

The film stars a Kwik Fit tech who literally rolls through the reasons you'll leave their shop with a spring in your step. He's on a mechanic's roller, chatting up the perks of Kwik Fit while lying down. It gets wilder - another tech pops up inside a giant tyre, and one even rolls up to a customer's house to show off their mobile service. The ad ends with two satisfied seniors in their car, beaming after their Kwik Fit experience.

It's all a bit surreal, but it nails how Kwik Fit folks are friendly and clued up. They're also showing off some fancy tech like ADAS recalibration, setting them apart from the crowd.

This campaign gives Kwik Fit a new vibe, making them less "corporate" and more "your mate who really knows cars." It kicks off on October 7th across the UK on TV, digital billboards, radio, and online.

Tom Gentle from Kwik Fit chirped, “At Kwik Fit, our customers are at the core of everything we do. This campaign aims to showcase the exceptional quality of our service and the genuine care we have for every journey our customers take. Kwik Fit is here for everyone across Britain, ensuring their cars are in the best hands, no matter what they need.”

Tony Hector from VCCP added, “Our brief was to demonstrate how our technicians make sure our customers drive away happy every time. We took a humorous, surreal approach - brought to life by the brilliant Harold Einstein, which helped us deliver this message while standing out within the vehicle servicing category.”

CAMPAIGN CREDITS
CAMPAIGN TITLE: Reasons why you’ll drive away happy every time
CLIENT: Kwik Fit
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
CREATIVE DIRECTOR: Tony Hector
ASSOCIATE CREATIVE DIRECTORS: Dipesh Mistry & Drew Haselhurst
MANAGING DIRECTOR: Roly Darby
BUSINESS DIRECTOR: Danielle Durgan
SENIOR ACCOUNT DIRECTOR: Joe Humphries
ACCOUNT EXECUTIVE: Stella Wharmby
PLANNER: Harry Neale
AGENCY TV PRODUCER: Rosie Good, Girl&Bear
AGENCY CREATIVE PRODUCER: Ariana Balsaras & Eleanor Hardy
MEDIA BUYING AGENCY: EssenceMediacom
PRODUCTION COMPANY: Outsider
DIRECTOR: Harold Einstein
EXECUTIVE PRODUCER: Richard Packer
PRODUCER: Joseph Taussig & Michael Kanter
EDIT HOUSE: Arcade
EDITOR: Dave Anderson
PARTNER/EP: Sila Soyer
EDIT ASSISTANTt: Drew Neuhart
PRODUCER: Ellen Lavery
POST-PRODUCTION COMPANY: The Mill
EXECUTIVE PRODUCER: Louise Unwin
VFX: The Mill London
PRODUCER: Sam Ashby
2D LEAD: Chris Knight
2D ARTISTS: Basim Kadhim
COLOUR COMPANY: Company 3
COLOURIST: Tim Masik
AUDIO POST-PRODUCTION COMPANY: Sound Lounge
SOUND ENGINEER: Tom Jucarone
DESIGN DIRECTOR: Tom Loach