McDonald's has fresh salads, to convey this they made sure that their poster literally had fresh salad. Growing on it!
Thousands of heads of lettuce were planted on a billboard. Over three weeks the lettuce grew, from seeds to full bloom to spell out the words FRESH SALADS.
Pretty neat, though I wouldn't want to eat it.
McDonald's
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This won Gold in Cannes 2008 - Best Use of Outdoor.
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PermalinkI wish I had seen this billboard in real life.
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