A man breaks the fourth wall to tell us how he really feels in this spot for Marcum, the country's largest independent public accounting and advisory company. He damn well will take all the credit for an idea the intern had and then thought about it for a weekend. While this does a nice job of setting Marcum up at the people with all the answers, it sure makes the people who use Marcum look like smarmy douchebags. Not sure that's the best way to sell your accounting firm, beyond Wall Street that is.
Client: Marcum LLP
CEO Jeffrey M. Weiner
CMO Bruce Ditman
Agency: The Gate | New York
Creative/Production:
Chief Creative Officer: David Bernstein
Associate Creative Directors: Charles Chang, Scott Singow
Producer: Bob Shriber
Production House: MJZ Productions
Director: Phil Joanou
Executive Producer: Kate Lahey
Producer: Paul Manix
Editing House: The Cutting Room
Editor: Chuck Willis
Executive Producer: Susan Willis
Account Management/Strategy:
President/Chief Strategy Officer: Beau Fraser
Account Executive: Alexander Barrett
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