Dulux Valentine and BETC Euro RSCG Paris brought together graffiti artist Matt W Moore, directing collective Le Groupuscule and techno artists Monsieur Monsieur to create a colorful installation/video. This is the story of how they did it:
We invited 3 cutting-edge artists to mix their talents in order to offer the French public an innovative performance, uncovering the 'arty' edge of the Let's Colour Project.
This project was initiated by American mural painter MWM ( http://mwmgraphics.com ) under people's eyes in Marseilles, Lyon and Paris. Each stage of MWM's work was captured on film by the young collective of directors Le Groupuscule -- gathering over 700.000 images by the end of the performances -- in order to make the video clip of Monsieur Monsieur's ( http://www.myspace.com/monsieurmonsie... ) new track "Walls are dancing".
Agency: BETC Euro RSCG
Mural Painter: MWM
Directors: Le Groupuscule
Music: Monsieur Monsieur
Production: RITA Films
Executive Production: COSA
Event Production: Upian
Music Supervision: BETC Music
Label: Green United Music