Gustavo Kuerten is a former Brazilian tennis champion. He also has a charity in his name that helps underprivileged and handicapped children through sports. To help his charity (and his personal brand) LDC created special rackets with strings depicting the tennis ball trajectory of his most greatest wins. The strings represent his career defining matches. The rackets were then auctioned off to benefit his charity. Really cool idea and a nice piece of art in the process, that helps a good cause, too.
Agency: LDC
Client: Gustavo Kuerten
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