The Barclays Women’s Super League and Barclays Women’s Championship have unveiled their new season launch campaign, "The Stakes Have Never Been Higher."
After a record-breaking 2023-24 season with over one million fans attending games across both leagues and consistently high attendance and viewership numbers, the stakes in the women’s professional game have truly never been higher.
The new campaign features 20 players from clubs across both leagues and reflects the new heights reached by the women’s game in recent seasons.
The campaign showcases the players' competitiveness and incredible skills as they come together at the top of a high-rise building, engaging in a mass game of keeping the ball off the ground, officiated by referee Mel Burgin, with only one winner in the end.
The creative features Barclays WSL stars including Katie McCabe (Arsenal), Jordan Nobbs (Aston Villa), Fran Kirby (Brighton & Hove Albion), Sam Kerr (Chelsea), Aurora Galli and Courtney Brosnan (Everton), Jutta Rantala (Leicester City), Taylor Hinds (Liverpool), Kerstin Casparij (Manchester City), Hannah Blundell (Manchester United), and Martha Thomas (Tottenham Hotspur).
Client: Barclays Women’s Super League and Barclays Women’s Championship
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