KFC in Romania is providing free wi-fi to high school kids in an effort to improve their SAT-equivalent scores. Right now, Romanian kids have the lowest rate of high school final test completion scores ever. So KFC is doing its part by making free wi-fi available, but only if you answer a test question correctly. And if you get the answer wrong, the app will teach you the right answer.
Meanwhile, KFC in America's big idea was to use former SNL stars to appear in navel-gazing Colonel Sanders spots that are dripping with irony.
Romania: 1
Colonel Sanders: 0
Client: KFC Romania
Agency: MRM//McCann
NIR REFUAH – Chief Creative Offices
IOANA FILIP – Executive Creative Director
SANDRA BOLD – Copywriter
NADEJDA GHILCA – Art Director
DANY MANEA – Senior Programmer
GINA ZGUBEA – Account Director
TINA CRETU – Account Manager
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