Illegal wildlife trade is a huge problem, but awareness about it is extremely low. Change Their Fate is an interactive website designed to increase awareness about the trafficking of endangered animals. Beautiful creatures like Yellow-Crested Cockatoo seen above, are stuffed into plastic bottles by smugglers. Two out of five die. When you click on the "change their fate" button, you are shown the more positive outcome. Check out more at Change their fate.
Credits
Advertising Agency: POSSIBLE Singapore
Client: David Lim, Wildlife Reserves Singapore
Campaign: Change Their Fate
Executive Creative Director: Pei Pei Ng
Associate Creative Director: Alvin Yeo
Interactive Director: Kelvin Lee
Copywriter: Gerald Chue / Vanessa Tan
Art Director: Danny Tan / June Loo / Kaiyi Goh
Designer: Eunice Quah / Aw Bao Xin
Motion Graphics Designer: Robin Tan
Interactive Technologist: Edwin Lim
Front-End Developer: Seow Jing Ru / Wilson Choy / Tan Jin Wei / Alexis Choy
Quality Assurance: Keith Hong
Project Management: Angela Li / Juliana Chua
Photographer: Jeremy Wong, Nemesis
Digital Imaging: Evan Lim, Rabbit Hole
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