Open on sunkissed streets in the neighbourhood of Los Angeles where sisters Serena and Venus Williams learned to play tennis, Dr Dre and Ice Cube launched their lucrative creative careers with NWA, a ridiculous amount of NFL players are from, and where a bunch of actors grew up, even Kevin Costner. Compton is home to 97,877 lives, and right now Compton's favourite son is Kendrick lamar, he has even received a key to the city of Compton, as well a whopping eleven nominations at the Grammy Awards. He won "Best Rap Album", "Best Rap Performance" & "Best Rap Song" for the song "Alright", "Best Rap/Sung Collaboration" and "Best Music Video" this year.
In this video, a bunch of Compton talents get together and rap and dance to "Alright" with Kendrick Lamar, each person getting an individual moment in the film, edited together. The result is a really nice clip of talent and people which makes the song even better, as the mantra chorus is repeated and culminates with a visit by Kendrick Lamar himself rapping the last bit. Good promo to whip up excitement before the Grammy awards that was published online and aired in conjunction with the Grammy's. Also, watch out, that little boy rapping is nipping on your heels, yo.
TBWA\Chiat\Day
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Executive Creative Director: Fabio Costa
Creative Director: Jason Karley
Creative Director: Micky Coyne
Sr. Art Director: Brandy Cole
Sr. Copywriter: Carmen Gomez
Managing Director: Stan Fiorito
Account Director: Pamela Lloyd
Account Director: Mike Peditto
Account Executive: Ashley Pratt
Account Executive: Caroline Hanley
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Producer: Micah Kawaguchi-Ailetcher
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Senior Business Affairs Manager: Mimi Hirsch
Group Planning Director: Neil Barrie
Planner: Audrey Tyau
Director of Digital Strategy + Social Media: Rohit Thawani
Social Media Manager: Brittany Wood
PRODUCTION CO: Alldayeveryday
Director and DP: Matt Baron
Executive Director: Michael Karbelnikoff
Executive Producer: Arrow Kruse
Head of Production: Nicola Westermann
Producer: Christian Nurse
Producer: Alex Needles
EDITORIAL CO: Cut & Run
Editor: Sam Ostrove
Additional Editor: Sean Stender
Assistant Editors: Clark Rives & Kelly Henson
Executive Producer: Carr Schilling
Post Producer: Gail Butler
TELECINE: Apache
Colorist: Shane Reed
Executive Producer: LaRue
Producer: Cailtin Forest
ONLINE & FX: Jogger
Executive Producer: Rich Rama
Creative Director: David Parker
Flame Assistant: Jorge Tanaka
SOUND DESIGN & MIX: Beacon Street Studios
Lead Sound Designer/Mixer: Rommel Molina
Executive Producer: Erin Reilly
Assistant Mixer: Aaron Cornacchio