JWT brings you free BBQ at SxSW (case study 2011)

This is the case study for an internal promotion project done at JWT.  

JWT activated two BBQ trucks full of Salt Lick BBQ to cruise around Austin during SXSW that was listened to twitter and foursquare to deliver delicious meats to the hungry masses for free.

For this project JWT also directed short form animations that were projected live on the walls of the city and drove foot traffic to the events.

JWT Office: JWT New York
Break Date: 3/9/11
Exposure:
Project Name: JWT BBQ @ SxSW

THE TEAM
Chief Creative Officer, New York: Peter Nicholson                                                                        
Executive Creative Director: James Cooper, Aaron Padin, Justin Crawford
Creative Directors: Tim Nolan
Director of Integrated Production: Clair Grupp
 Director of Production: Kit Liset
Producer: Christian Colasuonno, , Brenda Fogg, Michelle Carman, Sean Stewart, Colin Tarpey
Supervising Producer: Michelle Carman
Director of Photography: Tadd Ryan
Director of Project Management: Elaine Barker