Nissan isn't the only car brand to create some buzz with crazy ad installations. Jeep caught everyone's eye when it scaled up the side of Penn Plaza and parked at the top where a sign exclaimed "Jeep Parking only". Onlookers gawked as the Jeep scaled the entire 30-story skyscraper. You can view a video of the climb at www.jeep.com (wmv file here).
Naturally the Jeep had a little help, even the 2005 Jeep Grand Cherokee can't really scale tall buildings. The car was fixed to a sled and a steel cable and the whole plot was pulled up by a crane. The effect was still quite impressive. Jeep marketing vice president Jeff Bell explains: "We wanted to make an impossible-to-miss statement..." They succeeded.
Hat tip to Claymore.
Client: Jeep
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Nice one! Wish I had seen it 'drive' up the wall, very eyecatching idea.
- reply
PermalinkI wish they had an alternative to the windows media, that dodgy format keeps freezing and blipping out on me. (Image/sound drops).
- reply
PermalinkI wish they wouldn't have had Johhny Q. Marketing there turning it into a circus side show act with his bullhorn & buzzwords.
"Hey everybody, if you didn't notice the Jeep on the side of the building & big-ass parking sign, watch my finger while I point at it. Can everyone hear me in the back?"
- reply
PermalinkHahaha.. Bullseye!
- reply
Permalink