Jamba Juice - "Fruit Pixels" - (2008) :30 (USA)

Directr Brad Tucker and his colleagues organized a motion capture shoot at Santa Monica-based Perspective Studios for this project, where they shot a model performing the swinging, swimming and other actions you see in the finished spot. "The data from that shoot was then imported straight into Maya," Tucker explained. "From there, we applied the data to the 3D models to create the motions you see the characters performing....

"The thing I'm most pleased with," Tucker continued, "is that each character transitions fluidly to the next one with no hiccups. We controlled the particles in a way that made each transition believable and realistic- and we also held true to our initial designs and worked with the agency creatives and Nestle/Jamba to create a spot that worked for all of us."

PROJECT NAME: Jamba Juice "Fruit Pixels"
RUNNING TIME: :30
FILM STAGE: Motion Capture at Perspective Studios, Santa Monica CA
CLIENTS: Nestle/Jamba Juice

AD AGENCY: Publicis New York
CITY/STATE: New York, NY
CREATIVE DIRECTOR: Simeon Roane
ART DIRECTOR: Liem Nguyen
COPYWRITER: Jeremy Filgate
EXECUTIVE PRODUCER: Anthony Garretti

PRODUCTION COMPANY: Stardust Studios
CITY/STATE: Bicoastal, USA
DIRECTOR: Brad Tucker
EXECUTIVE PRODUCER: Paul Abatemarco
LINE PRODUCER: Josh Libitsky
ART DIRECTOR: Jonathan Wu
VFX SUPERVISOR: Andrew Ashton
COMPOSITER: Andrew Ashton
3D ARTISTS: Joseph Andrade, James Anderson, Chris Eckardt

MOTION CAPTURE: Perspective Studios
CITY/STATE: Santa Monica, CA

MUSIC: "Fruit Machine" by The Ting Tings

FINAL MIX COMPANY: Sound Lounge
CITY/STATE: New York, NY
MIXER: Eric Warzecha

V.O. ARTIST: Di Johnston