Jaguar
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Jaguar Cars/Jaguar X-Type.
PRODUCTION CO.
@radical.media, bicoastal/international.
Jeff Darling, director/DP; Loewn Steel, Frank Scherma and Jon Kamen, executive producers; Peter Kearney, producer. Shot on location in Queenstown, New Zealand, and Dolomites, Italy.
AGENCY
Young & Rubicam, New York.
Ross Sutherland, executive creative director; Ken Yagoda, executive producer; Marwan Khuri, art director; Jill Applebaum, copywriter; Jeremy Fox, assistant producer; Peter Greco, music producer.
EDITORIAL
Version2. Editing, New York.
Lin Polito, editor; Akiko Iwakawa, assistant editor; Linda Rafoss, executive producer.
POST/VISUAL EFFECTS
Liquid Light, New York.
Amber Wilson, online editor/compositor; Chris Kreynus, online editor; Fred Wilson, compositor; Frank Devlin, executive producer.
Moving Images, New York.
Tim Masick, colorist.
AUDIO POST
Sound Lounge, New York.
Peter Holcomb, mixer.
MUSIC
Rocket Music, New York.
Phil Ashley, additional music production.
SOUND DESIGN
Wojahn Brothers, Santa Monica.
Roger Wojahn and Scott Wojahn, sound designers; Marisa Davis, producer.
THE SPOT
"Wicked Game" (:60/:30) features shots of a Jaguar X-type vehicle in action, intercut with beauty shots of young adults at "play" in various settings, including the woods and snowy terrains. The commercial is set to Chris Isaak's signature tune, "Wicked Game."
Spot broke Oct. 1.
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