This campaign is called 'Hanging straps'. Images of the Big Pilot's Watch were attached to the bus straps. The line reads: "Try it here. The Big Pilot's watch" IWC Big Pilot.
Client: IWC Big Pilot
Ad Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl
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I like the strap as media idea, but how was that ad applies? it look like paper. but must have been a sticker,right?
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