"It's a Diet Coke thing" .. I bet it is!

Pool, bubbles, Kate Beckinsale and Adrien Brody .. what else do we need in the new Diet Coke 'Effervescent' Ad Campaign. more at Bevnet.

In "Bounce," a cool, happy-go-lucky guy walks through a neighborhood in Queens with a definite and pronounced bounce in his step. Effervescent bubbles flow from the Diet Coke he is enjoying, interacting with the people he passes (as well as man's best friend), adding a little "bounce" to their day, as well. The bubbles form the word "Bounce" and the tagline appears.

"The actors and animation reinforce the shared attributes of Diet Coke, such as 'bounce' or 'tingle,'" said Esther Lee, chief creative officer, The Coca-Cola Company. "Kate and Adrien were selected for their ability to personify those attributes."

The new Diet Coke television ads "Tingle" and "Bounce" were directed by Michel Gondry, who directed the current and critically-acclaimed release "Eternal Sunshine of the Spotless Mind."