Pretty much everyone who watched the keynote that announced the iPhone 5c thought of colorful plastic shoes when they saw it. Including the digital department of PKP BBDO from Vienna, Austria (pkp-bbdo.at) who dashed out on lunch and shot this spoof-ad.
People involved, Florian Kozak, Philipp Bayerl, Paul Horvath, Max Jürschik, Andreas Potzmann, Andreas Mahringer. Various co-workers and several crocs.