Ford Portugal is the official sponsor of the UEFA Champions League. They are bringing the final game to Lisbon next year. Instead of just celebrating the sponsorship, they turned it into a fun "search for the next champion" challenge.
They placed the cup in a busy part of the city to see if anyone could lift it Excalibur-style. But not just anyone could lift it. Only kids could, thanks to some electromagnetic controls.
One tends to be suspicious of such case studies as being fabricated, but the scared look on some of the kids at the end shows the authenticity of the stunt.
For those in who speak Portuguese or want to check it out, go to https://www.aprocuradecampeoes.pt for more info.
Fun stuff.
Brand: Ford Portugal
Agency: Wunderman Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: "Ford Fado Blues" (Miguel Cervini and André Rodrigues) and "Time to Go" (Glockenwise)
Approval: Pedro Monteiro
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Judging by the kids' somewhat scared/surprised expressions when the team comes running, I reckon that at least they were not staged. Good for them! Getting real tired of all the staged stunts.
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