Here's a very depressing spot to generate awareness for Innocence In Danger, an organization dealing with sexual abuse against children. You don't see anything, but the teddy bear by the window does, and starts crying. The end line is "He can't talk, but you can." Does that mean the kid can? I assume? Either way it's hard to watch. Radiohead was cool enough and moved enough by the project to donate "Last Exit" to the film.
Client: Innocence In Danger
Agency: ROSAPARK
Song: "Last Exit," by Radiohead.
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