I hope this is some sort of witty double entendre of an Arabic idiom or something, as I don't really see the logic here. I do appreciate the surreal overabundance of patterns and photography, though!
Title: Time to Redecorate
Client: IKEA
Entrant Company: Leo Burnett
Agency: Leo Burnett
Production Company: Nojara Productions
Chief Creative Officer: Mohammed Bahmishan
Creative Director: Mohammed Sehly
Photographer: Ahmed Othman
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