A seven-minute-long infomercial about Sweden's largest supermarket chain back in 1970. Look at the fashions and hairstyles! An the helpful man at the the charcuterie counter. A group of young people are preparing for a party and buy cheese and chips.
I'm also 90% certain that the ICA shop shown second is still there, on Rökubbsgatan 4, in Stockholm.
Client: ICA
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