The Ibis Sweet Bed is found in every Ibis hotel and it is tested to ensure you will sleep. To prove this, BETC set the bed up took the bed to places where, ahem, No One Has Ever Tried To Sleep Before.
This is the trailer for the 14 minute interactive web documentary, on which we see one man's quest to sleep at Devil's Mountain.
Looks cool, but you know, they could have just set up the bed next to an El train in Chicago.
BRAND IBIS
BRAND MANAGEMENT ANTOINE DUBOIS / LARA FAGUAIS
AGENCY BETC
EXECUTIVE CREATIVE DIRECTOR STEPHANE XIBERRAS
CREATIVE DIRECTORS ANTOINE CHOQUE / ANNICK TEBOUL
EXECUTIVE PRODUCER HUGO DIAZ
ARTISTIC DIRECTORS JORDAN LEMARCHAND / SYLVAIN PARADIS / DAVID TAMAYO
COPYWRITERS JULIEN DESCHAMPS / GUILLAUME REBBOT
ACCOUNT MANAGEMENT JEAN-NOEL PERRIN / FRANCOIS BROGI / ANTOINE
CLEMENCEAU, STEPHANIE MAYER
DIGITAL PROJECT MANAGERS SEBASTIEN BOUCQUEREL / ADRIEN MOUTARD
PRODUCTION HOUSE VICE
DIGITAL STUDIO ANONYMOUS
FORMAT INTERACTIVE DOCUMENTARY
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