Breaking: MARVIN + Porsche Launch 'Sound and Driven,' a New Branded Series ft. Travis Barker & Kenny Hoopla

Episode 1 of SOUND AND DRIVEN, a new branded series of short films created by MARVIN + Porsche. The first episode features artist/producer Travis Barker (who played drums on SNL this weekend with Young Thug) and singer/songwriter KennyHoopla, and is directed by Antony Crook (repped by RSA Films).

ARVIN and Porsche Cars North America, Inc., team up to
launch Sound and Driven – a brand new series of short films featuring some of music’s most
respected artists and producers as they take their records on the legendary car test, in the all-
electric 2021 Porsche Taycan Turbo with a Burmester 3D High-End Surround Sound System with
a total output of over 1,455 watts and 21 individual controlled loudspeakers. Historically, artists
and producers would jump in a car and drive to give their finished record a final intimate listen
before giving it the final approval.
Sound and Driven follows a carefully curated selection of artists and producers on a journey
around Los Angeles in a Porsche Taycan Turbo as they discuss the magic behind their
collaboration. The curtain is pulled back as we learn about the inspiration behind the music,
working together, how the record was made, and how they approached it creatively and
technically.
In the first episode of Sound and Driven, Porsche invites us to join artist/producer Travis Barker
and singer/songwriter KennyHoopla as they leave the iconic Larrabee Studios in North Hollywood
for a drive around Los Angeles. The artists reflect on their process of making their collaborative
record ‘SURVIVORS GUILT: THE MIXTAPE//’ discussing their inspiration and creative approach to
their music.
Travis describes the instant connection he felt to Kenny as an artist, saying: “In a time where
music is kind of filtered or watered down, there's an artist like Kenny that means every word he
says. And he's so adamant about writing every lyric and the feeling or the emotion that a song
brings him.” The collaboration between these two artists came naturally – the first night they
met they wrote the track “estella//” from beginning to end.
On his collaboration style, Travis explains: “I like experimenting and taking the artist and the
listener on a journey. With Kenny that was my job: to execute and find that sound for him. So
with that being said, I don't feel like another artist will make a body of work like this.”

Kenny has always found the car test to be the ultimate sign-off with his music: “The car test is like
the 101. You just get in the car, and you drive around, you make sure it smacks in the speakers,
and the song is never finished unless it passes the car test, for me.”
Kenny describes his pride in the chances they took with this record: “That’s what I love about this
project, it just sounds like, risky,” Kenny says, “I guess you could call it commercial, but we did so
much, things that a lot of people wouldn’t do for something to be at the forefront.”
Marvin Scott Jarrett, co-founder of MARVIN Media and executive producer of Sound and Driven
says: “After meeting KennyHoopla at our photoshoot and feeling a connection with him, I realized
he and Travis would be the perfect pair to feature in the premier episode of Sound and Driven.”
“Building relevance with new audiences starts with understanding who they are and what they
are passionate about. Music especially is a passion point and if you can get a peek behind the
curtain of an artist and producer talking about their music during the intimate and infamous car
test, all the better,” said Pedro Mota, Vice President of Marketing, Porsche Cars North America,
Inc. “Teaming up with MARVIN and the industry’s rising artists for Sound and Driven was the
perfect collaboration. The Taycan provides an exceptional sports car for an unparalleled music
experience.”
Each of the (4) 10-minute episodes within the series will be featured on the Porsche website and
social media channels (Instagram, Twitter, Facebook) with a reach of 37M+, along with MARVIN’s
website, YouTube, and social media channels – Marvin iG, Marvin FB and Marvin Twitter.

Executive Producers: Marvin Scott Jarrett, Geoff Cottrill and Gary Koepke; Director: Antony Crook

PRODUCTION CREDITS:

Location: Larabee Studios: Manny Marroquin (special thanks!) 4162 Lankershim Blvd. North Hollywood, CA 91602

Executive Producer: Marvin Scott Jarrett, Geoff Cottrill, Gary Koepke

Producer: Jaclynn Jarrett

Producer: Stephan Bielecki

Producer: Molly Bohas

Director+Editor: Antony Crook

Cinematographer: Connor O’Brien and Antony Crook

Color: Maria Carretero @ Nice Shoes

Sound Mix/Mastering: Anders Singh Vesterdahl

Special Thanks: Manny Marroquin @ Larrabee Studios + Damiano Vukotic @RSA Films + Clifford Joseph @ Arista Records

STARS: KennyHoopla (the artist) and Travis Barker (the producer)