The fifteenth annual Havana Film Festival takes place April 3-11 in New York. Instead of talking about the usual "cultural benefits," this campaign takes a more irreverent and weirder approach. Building off the "Stories that stay with you," idea, they take it to the absurd.
In this spot, a woman gets sympathy from a hairdresser who happened to see one of the films and then equates it with her customer. It starts out so subtle. By the time we get to the "sugar mill," I was LOLing.
Nice casting on these.
Agency: Wing
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Aurora Morfín, Facundo Paglia
Copywriter: Marc Duran
Art Director: Brian Novoa, Anthoni Rodriguez
Planner: Naomi Fernandez
Senior Producer: Nadina Steimberg
Account Executives: Daniel Gergely (Account Director) , Andres Tello (Asst. Account Executive)
Production Company: Boxer Films
Director: Jim Zoolalian
Director of Photography: Dave Morrison
Executive Producer: John Clark
Producer: John Quinn
Line Producer: Tim Bright
Editing House: Beast
Editor: Bernardo Revilla
Producer: Valerie Lorio
Music House: Animal Music
Producer: Erik Nuñez/ Facundo Funes
Sound Design and Audio Mix: TruLove Post
Sound Designer/ Mixer: Gonzalo Ugarteche
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