Halo 3 Believe just keeps on winning.

McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, grabbing the best of show honors at The One Show for the "Believe" spot. Just a week ago the 2008 International Andy Awards bestowed its top honor, the Grandy, upon the Microsoft XBox's Halo 3 "Believe" campaign. You may now place your bets on how far this ad will go at the Cannes Lions Festival this summer. I say "far" but not Grand Prix, what say you?

“The ‘Believe’ campaign catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional rapport with the audience,” said Mary Warlick, CEO of The One Club. “The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer.”

Burger King was named 2008 Client of the Year. Burger King enhanced its brand with some of the most effective creative and collaborative advertisements, including two exemplary campaigns by Crispin Porter + Bogusky; “WhopperFreakout” and “Simpsons Integrated.” “WhopperFreakout” was a social experiment designed to prove that people really loved the signature Whopper by discontinuing it for one day in one town and creating a fully integrated campaign from the resulting documentary-style footage. “Simpsons Integrated” paired America’s favorite glutton, Homer Simpson, with Burger King—creating spots that featured Homer’s love of Burger King and an interactive Web site replete with the ability for fans to turn their own photos into ‘Simpsonized’ versions of themselves.

The top Pencil winners at this year’s One Show include:

TBWA Network: 12 Total (2 Gold, 6 Silver, 4 Bronze)

BBDO New York: 9 Total (5 Gold, 2 Silver, 2 Bronze)

Saatchi & Saatchi: 7 Total (4 Gold, 2 Silver, 1 Bronze)

Ogilvy & Mather: 6 Total (1 Gold, 2 Silver, 3 Bronze)

Leo Burnett: 5 Total (4 Silver, 1 Bronze)

McCann Worldwide: 5 Total (4 Gold, 1 Bronze)

Crispin Porter + Bogusky: 4 Total (2 Gold, 1 Silver, 1 Bronze)

Jung Von Matt: 4 Total (1 Gold, 2 Silver, 1 Bronze)

Wieden + Kennedy: 4 Total (3 Silver, 1 Bronze)

Also announced last night was the winner of the People’s Choice award. Visit OneShow.TV to view the winner of the first-ever online voting campaign in which the public was invited to cast a vote for their favorite television advertising of the year.

***A complete list of 2008 One Show Gold, Silver and Bronze Pencil winners and finalists entries (including agency and award title) can be found as of 8:00 PM, on Wednesday, May 7th at www.oneclub.org

Winners and finalists will be featured in the commemorative One Show Annual, which will be released this year.