Note: Stink just informed me that this ad is for the west African market which makes my rant really off-base.
Saatchi & Saatchi London go to Africa and do a different kind of tornado chase - one that ends with bottling the brown bubbles of Guinness tapped straight out of the sky. Perhaps not everything in black and white makes sense but this drastic departure from Guinness iconic branding is wigging me out. Say it ain't so Saatchi, please tell me you'll find your way back to the soul of the Guinness brand again. I'll wait, because I hear good things come to those who do.
Tim Hearn, Anton Crone : Executive Creative Director
Larissa Elliott : Art Director
Alice Gnodde : Copywriter
Toby Clifton, Sally Alekna : Agency Producer
Director : Martin Krejci
Production Company : Stink Films
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Eh... what? Where's the horses? Where's the greatness of nature?
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PermalinkHmmm... Soil, water, mixed together... Not really my idea of a refreshing cool one... Or a Guinness...
But this is never-the-less nicely done.
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