Remember last Halloween when Gröna Lund released a haunted poster to reveal the upcoming attraction “House of Nightmares”? Well, it's time to remind people that the classic haunted house has been updated, and just in time for April Fools, Gröna Lund & ad agency Pool decided to scare the bejesus out of movie goers with this kiss cam prank. Looks like half of the theatre tried bolting for the door at the sight of that skinny zombie. Tssk tssk.
Advertising Agency: Pool, Stockholm, Sweden
Account manager: Johanna Törnblom, Eva Inde
Art Director: PJ Lindqvist
Copywriter: Björn Wigenius
Production company: Stopp
Director: Fredrik Broander
Executive Content Producer: Sara Gray
Production manager: Malin Brogren