Milky way hasn't come out with a commercial campaign in five years. Rumour has it they were busy eating Milky ways.
“We’re very excited to bring this powerful creative and overall campaign messaging to life in our return to television,” said Allison Miazga-Bedrick, Director, MILKY WAY® Brand. “The new videos really capture the fully involved experience of eating a MILKY WAY®, so much so that all other details of the world around you no longer matter at that moment.”
Client: Mars Incorporated, MILKY WAY
Campaign: “Sorry I Was Eating a MILKY WAY”
Agency: DDB Chicago
DDB Chicago
John Maxham - EVP, Chief Creative Officer
Mark Gross - EVP, Executive Creative Director
Marisa Groenweghe - Associate Creative Director (Art Director)
Kathleen Tax - Associate Creative Director (Copywriter)
Alex Zamiar - Associate Creative Director (Art Director)
Jonathan Richman – Associate Creative Director (Copywriter)
Diane Jackson - EVP, Executive Director of Integrated Production
Will St. Clair - VP, Executive Producer
Deb Den Iseger - Producer
Ryan Hentsch – Production Business Manager
Heather Stuckey - Global Business Director
Kate Christiansen - SVP, Group Account Director
Phyllis Lee - VP, Account Director
Kelly Mendola – Account Executive
Alexander Wood - Account Manager
David “Chizzy” Chriswick - SVP, Group Strategy Director
Thomas Hehir - Strategy Director
Production Company: Central Film North
Director: Rodrigo Garcia Saiz
Executive Producer: John Barreiro
Editorial: White House
Editor: Carlos Lowenstein
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
Post Production: FilmWorkers
Executive Producer: Derek de Board
Producer: Casey Swircz
VFX: Rob Churchill
Colorist: Fred Keller
Music: Mophonics
Creative Producer: Kristoffer Roggemann, Amanda Fink.
Sound design: The Studio
Sound engineer: Nicholas Papaleo