Yesterday we posted on Got Milk?'s launch of cookie-scented bus shelters in San Fransisco. Today Adage is reporting that Got Milk? has to pull the plug on the campaign.
Special-interest groups representing the homeless, the obese, diabetics and citizens who just don't like scents have succeeded in scuttling an outdoor campaign from California Milk Processor Board involving some new scent technology. The Metropolitan Transit Commission yesterday ordered the scent strips removed.
[...snip...]
Sara Linnie Slocum said the campaign was "insulting" and that it was ludicrous to think a passenger who inhaled a chocolate-cookie scent would get on a bus, go home and drink a glass of milk.
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Congratulations special interest groups:
You've just given the Got Milk? cmpaign more free press and exposure than a few cookie-scented bus shelters could ever hope to.
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