Goodyear, Gripping Ad

Check out this great new ad for Goodyear:"It grips where other tires won't"

Credit is for McCann-Erickson Belgium
AD: Laurie Lacourt
Copy: Grégory Defay
photographer: Bernard Bertrand

Take a look at this ad adnalysis / article on the ad...

Adnalysis: Goodyear Tires Clutch Road, Taunt Children
For an ad, being rated “Hot or Not” by the consumer is the end result of a complicated process. A glance at this new Goodyear ad reveals techniques advertisers use to dip their claws in your brains.

As a member of a breed of good, modern, pictorial ads, there is a unique product benefit clearly expressed in a visually compelling fashion. In this case, Goodyear says their tires grip in unusual circumstances, “It Grips Where Other Tires Won’t.” Even if it peeves Junior, who also serves as a surreptitious prompt that gripping wheels helps head not get spread like butter on the asphalt.

The ad uses a bold diagonal to enhance compositional dynamics. Note too, leaves: a subtle reminder that leaves make roads slippy and scahweey. Similarly, a foreboding gloom overcasts the piece, creating anxiety, anxiety that might be soothed by the clean and bright Goodyear tire in the bottom right corner.