Honda “Unstoppable Dreams”

The campaign showcases Honda's "Challenging Spirit" and emphasizes how failure is a crucial part of success. The new cinematic Honda spot is told in a reverse poem format and is narrated by John Cena, the official voice of the Honda brand. It highlights innovation through extraordinary mobility products from the past, present, and future, including the electrified Honda Prelude Concept and Honda eVTOL.

The emotional new Honda brand campaign, "Unstoppable Dreams," is led by a sixty-second spot that brings to life the Honda "Challenging Spirit" and the idea that significant success often stems from failures. You can watch the spot at honda.us/unstoppabledreams. The spot follows the journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.

The inspiring new Honda spot is directed by Rupert Sanders and uses a reverse poem format to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

The cinematic spot features iconic Honda race machines, including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Ayrton Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Max Verstappen, as well as exciting forthcoming products like the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft).

Phil Hruska, Senior Manager of Automotive Marketing at American Honda, stated, "We want to inspire our customers and fans by celebrating those who embody the Honda Challenging Spirit, including the late Brazilian racer Ayrton Senna and the three-time reigning FIA Formula 1® World Champion Max Verstappen. This new Honda campaign delivers a reassuring message of how determination and self-belief can lead to resounding triumph."

“Unstoppable Dreams” will be featured across multiple media platforms, from broadcast television and streaming to contextual digital media partnerships, as well as social media to reach a wide variety of audiences. The spot will make its television debut on October 6 during Sunday Night Football featuring the Dallas Cowboys and Pittsburgh Steelers and will continue to air during future NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theatres across America during major movie premiere releases, as the title sponsor, on Netflix's ad-supported plan in the U.S., for the highly anticipated series Senna, and will be part of an F1 Las Vegas Takeover at Miracle Mile during race weekend.