GE - The Boy Who Beeps – (2014) 2:00 (USA)

To sell us the idea of GE Industrial Internet, GE spends two minutes telling the story about the boy who beeps. He doesn't speak, opting instead to communicate to machines around him via modem-like sounds. This is not a total disadvantage, as he's the one who can get the large screen in school to work, and he can flirt with the cute girl in class by making the vending machine spit out a free snack. In fact, he can save the whole town from a power outage simply by telling the lights to turn back on - however that works. I guess street lamps tied to the industrial internet don't need power to be on?

Client: GE
Spot: "The Boy Who Beeps"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
CD/Copywriter: Tim Roan
ACD/Art Director: Lance Vining
Director of Integrated Production: David Rolfe
Executive Producer: Diane Hill
Producer: George Sholley
Junior Producer: Sasha White
Head of Music Production: Rani Vaz
Executive Music Producer: John Melillo