Reuters is reporting that the Dutch can save 44 euro cents ($0.59) to post a letter just by using an envelope that has advertising on the back.
Dutch advertising company gratis-post.nl will begin offering consumers a pack of five envelopes with free stamps next month that they can use for standard letters up to 20 grams.
The envelopes carry advertisements on the back, and the person requesting them also has to agree to receive advertising by mail or email from the participating companies, a company spokesman said.
Sounds good but, there is a catch. The sender has to also agree to receive advertising by mail or email. Doh!