The Hollywood reporter says Curtain falls quickly on 'Captivity' ad campaign - the Los Angeles billboards and taxi ads for the movie "Captivity" proved too much for the public and were taken down as soon as they came up.
After Dark said the posting of the billboards was an accident. CEO Courtney Solomon said the wrong files were sent to the printer, who then passed them on to the billboard company without approval from any executives at After Dark. Execs from the indie production company were attending ShoWest in Las Vegas last week and had no idea the wrong billboards were posted until they returned from the convention Thursday to a flood of e-mails and phone calls from angry parents and offended women."Personally, I wasn't going to go with this campaign. I thought it was OTP (over the top)," Solomon said. "Nothing like this can ever happen again."
Best quote from the article? Gee, if I had to pick it's this one: "This movie is certainly a horror movie and it's about abduction, but it's also about female empowerment,". Uh-huh, sure looks it too.
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I like the way this poster uses the glass (notice her breath) - the other billboards, not so much.
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PermalinkWould there be the same outrage if the movie was The Empire Strikes Back and the visual was Han Solo frozen in carbonite?
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PermalinkIt looks like she is inside an ant farm.
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