The Fox channel has recently announced that it will reduce the number of commercials on two of their new Fall shows - J.J. Abrams' "Fringe" and Joss Whedon's "Dollhouse". Will this make the shows more watchable? Maybe, maybe not.
Calling it "remote-free TV," Fox Entertainment chairman Peter Liguori told advertisers during its "upfront" presentation that broadcast TV needed "a jolt" and a focus on the viewers -- and that "the populist network" was just the company to do it. "We're going to have less commercials, less promotional time and less reason for viewers to use the remote," Liguori said. "We're going to have more character, more content, more value." "Remote-free TV. It's a simple concept and potentially revolutionary," he said. "We're going to redefine the viewing experience."