Publicis Frankfurt decided to make a big splash with just one small poster. To get the publics attention and make them take home the message that Fish Franke has really fresh fish, they built an aquarium poster site with real fish in it.
Client: Fisch Franke
Agency: Publicis Frankfurt
Johannes Krzeslack (Photographer)
Stephan Ganser (Executive Creative Director)
Peter Kaim/Nico Juenger (Creative Director)
Nico Juenger (Art Director)
Peter Kaim (Copywriter)
Architect: Thomas Breen
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I like it. Having said that I miss the good old fashioned poster.
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