Firefox tries a viral campaign

Last week, the Mozilla Foundation's European affiliate launched the first-ever Firefox ad campaign featuring three 30-second viral spots created by French agency Pozz.

The spots, titled "The Office," "The Mobile," and "The Notebook," were designed to appeal to a wide range of audiences and have already garnered over 300,000 views.

Despite recent security concerns about Mozilla, the open-source browser has been gaining market share, increasing from 4.23 percent to 10.28 percent by mid-April, according to Janco Associates.

While the campaign cost has not been disclosed, Pozz understood the limitations of Mozilla's non-profit budget. The spots themselves do not feature any dialogue, instead showcasing Internet users at home and work becoming increasingly impressed by Firefox without showing the screen.

The taglines for each spot are "Feel the difference," "Taste the difference," and "See the difference." All the spots can be viewed on funnyfox.org. The site includes an option to e-mail the videos to friends.

Although Secunia reported two new javascript vulnerabilities in Firefox, the foundation has already updated its servers and released a fixed version (1.0.4) to combat the problem.