In the wild west, some nasty robots come into town. "They're back! The adversaries are back!" shouts a woman into the town saloon - much to everone's dismay in there. But fear not, a white hatted cowgirl steps up to deal with it. And this is where a little brand confusions appears - her white cowboy hat turns red as she exits the saloon. In computer terms, a white hat is a hacker that is ethical, a black hat is a hacker that isn't, and a grey hat can go either way. But the Red Hat is an open source software distributor... They should have left her hat white.
Ad agency: RadicalMedia (in-house)