The idea to celebrate this chocolate brands 80th birthday is a simple as it is inclusionary. By printing special edition chocolate bar packaging with numbers, from 1-80, the brand itself practically invited everyone who had a birthday to join in celebration. If you'r four, or forty-five doesn't matter - you can have a packet of chocolate made just for you. And we all have birthdays, even that little baby in the crib who hasn't had her first one yet.
Cute idea and the 'case study' here works just as well as an ad.
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Executive Creative Director: Nadav Pressman
V.P. Creative Director: Amir Ariely
Copywriter: Eran (Shushu) Spanier, Tomer Gidron
Art Director: Aia Kujnitzky
V.P Group Account Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shirel Moshe
V.P Production & Content: Dorit Gvili
Production manager: Bosmat Marmarely
Head of Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Strategic Planning: Lora Goichman
Design studio: Shake Design
Elite General manager, Fun & Indulgence Division: Eyal Dror
Elite Chocolate & Pastry Marketing director: Shay Haguel
Elite Chocolate category manager: Hila Elad
Elite Digital manager: Limor Barnea
Elite Brand Manager, Chocolate: Idit Maor
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