I don't want to ruin the story of Utari and her strange affection for a tree. It's worth watching the three minutes. It's a story of love, longing and loss. You might, as I did, see what the tree symbolises early on, but it's still a beautifully told story. Inspired by Indonesian folklore, Lifebuoy uses this to share their goal - they want to help all children reach the age of five.
Every year 1.7 million children under the age of 5 die of infections like diarrhea and pneumonia.
A lot of these deaths can be prevented by the simple act of washing hands with soap.
Advertising Agency: Lowe, Mumbai, India / Lowe, Jakarta, Indonesia
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