Copywriting goes underground

They might not be Cannes winners yet, but over at the Viacom Outdoor, Underground website there is a large collection of PDF's of ads competing in the underground writing competition.
Almost all entries are there, sadly mainly made available as downloadable PDF's which can seem a tad annoying at first, but they probably did that to let the art direction be.

See also Crack a smile, Harrod's tea story, national blood service

... and many more.

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